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They routinely miss differences among groups or associations among variables that are detected by more modern techniques
and a columnist for Technology Review
to live by
If Paul Rand was the most influential American graphic designer of the twentieth century
The Art of Choosing Condition:Good They routinely miss differences amongEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award winning research reveals that the answers are
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