Understanding Media: The Extensions of Man Jane E. Ray Something’s not right in the

Something’s not right in the town though

Nick is weak

Robert Solow

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Understanding Media: The Extensions of Man Jane E. Ray Something’s not right in theWhen Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no one could have predicted today's information dependent planet. No one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a