Make Your Idea Matter: Stand Out With a Better Story Julian Baggini it is the stuff of

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Make Your Idea Matter: Stand Out With a Better Story Julian Baggini it is the stuff ofMake Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award winning business blog TheStoryofTelling. com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your