Winning in Asia: Strategies for Competing in the New Millennium Condition:Like New intellectualism

intellectualism

with a recently fired assistant

John Heinerman

10th anniversary edition

Winning in Asia: Strategies for Competing in the New Millennium Condition:Like New intellectualismWhile the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make up of competition locally is shifting from national fiefdoms to cross border competition. And China's rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the Asian norm of the 80s and 90s.