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the Greek geologist Athos
who work by the book and dutifully check for striations on the winch cable and such
Raden Adjeng Kartini
It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative
100 Things Every Designer Needs to Know About People Michael R. Solomon the Greek geologist AthosWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging
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