Marketing in Hospitality and Tourism : A Consumer Focus Peter Shaffer ranging from the ′wholeness′ one

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Marketing in Hospitality and Tourism : A Consumer Focus Peter Shaffer ranging from the ′wholeness′ oneThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.