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Consumer Behavior & Marketing Strategy, 9th Edition Condition:Good and productive change

SKU 74270980323
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and productive change

Marshaling decades of rigorous research

Harding illuminates the idea of multiple modernities as well as the major contributions of post-Kuhnian Western

A spellbinding standalone from one of the best suspense writers working today

Consumer Behavior & Marketing Strategy, 9th Edition Condition:Good and productive changeThis book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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