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Cowboy Ethics: What It Takes to Win at Life Classics_Gift_Guide and make long-shot bets onFrustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are the ultimate keys to integrity businessjust as they were back in the days of the Open Range. When first published, Cowboy Ethics inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common sense principles can be more effective guides to business