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Chapter updates in this edition emphasize social responsibility and ethics in marketing
the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and beyond
then examines these models via real-world scenarios
Jeffrey Jaffe (Author)
Ai-Based Data Analytics: Applications for Business Management financail Chapter updates in this editionThis book explores the concept and applications of AI based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence based marketing and business that are helpful for business management to succeed in the marketplace by creating value.
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