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- Brand new business management toolkit feature highlights the essential tools that are integrated in the course
Case studies highlight the latest marketing practices in real organizations
Projects are risky undertakings
pathophysiology
Services Marketing: Concepts, Strategies, & Cases Risk - Brand new business managementExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as
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