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Essential and highly relevant for all in retail and CPG – elevate your expertise
and Shopper as they relate to promotion
a dynamic Industry Glossary with >300 terms
List some examples of trip missions
Shopper Insights Program - Level 1 (Foundations) Category Management Fundamentals Essential and highly relevant forThis program gives you some important strategic foundations to help you better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing and will help you move to a more strategic approach within your shopper insights team. The program consists of a mix of CMA accredited courses and additional material from our Master's Program, student webinar series, and others. The full program includes all the courses in
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